Are Superfoods Available In Market Worth The hype?

In a health-obsessed world, we’re constantly bombarded with fad diets and buzzwords like omega 3, probiotics, Stevia, Green juicing and more — all which are thrown around like nobody’s business. But do you actually know what people are saying when they claim that eating superfoods is healthy for you?

My guess is no, so we’ve done the hard work for you Here are all those buzzwords so you don’t have to incessantly google what your friend can/can’t eat these days. You’re welcome.

1. Superfood

food buzzword decoded

 All fruit and vegetables are ‘superfoods,’ because they all provide important vitamins, minerals, and phytochemicals that help keep us healthy. Superfood is a marketing term used to describe foods with supposed health benefits. One of them is Blueberries, a so-called ‘superfood’ that actually does not have unusually dense nutrient content.

2. Organic

food buzzword decoded

Organic doesn’t necessarily imply that a food is nutritious or that it’s heart-healthy. Labels like ‘farm grown’, ‘hand picked’ and ‘all natural’ has become a label that food makers slap to catch a fad than upgrading food in any meaningful way.

3. Probiotic

The market for probiotic pills and yoghurt’s containing ‘friendly’ bacteria is worth $28bn. A good marketing does that, as people scramble for fermented foods that have been consumed for centuries. Hundreds of applications have been rejected by the European Food Standards Authority in recent years that were claiming health benefits for probiotic products. So, Let’s just stick to plain yoghurt instead.

4. Souping


“The food of the deprived.” Why has packaged food longer shelf life than real? does it really contain that good nutrient a food company claims?. A million dollar question and the answer is ‘NO’. They contain depleted nutrients. The preservatives used to improve the shelf life of these perishable goods destroy the antioxidant qualities of the vegetables present in it if there is any. Its better one should avoid anything that’s heated too much, over-boiled or reheated in a microwave. Preserve nutrients by eating fresh.

5. Energy boosting


They contain more than just the nutrition they claim including sugar and selenium(in some). Look for the labels before you get something in your stomach. A ‘Canned’ nutrition can’t replace the nutrition of a food. Another alternative to energy drinks is real fruit juices and smoothies.

6. 2-litre water intake

food buzzword decoded

“Numbers don’t matter, the colour of urine does.” Rule of thumb is that if the average weight of a men is 70 kg then he should drink 3 litres of water and this suggests 2.2 litres for women with the same weight.

7. Soy


Let’s stick to cheese instead because soy may not be as healthy as you think. Health experts advise an intake of 30 g per day. More than advisable could be harmful to you as it doesn’t get broken down easily because of less carbohydrate content.

8. Low-fat

food buzzword decoded

 Avoid any label that reads “fat-free” or “low-fat”, since essential acids like Omega-3 and Omega-6 are found in butter(ghee), Cheese, and oils such as groundnut, sesame and coconut oil, among others. Eating fat slows down conversion of food to fat.

9. Healthy

food buzzword decoded

What’s healthy is a judgment call if ever there was one. People are on different diets with different needs. One man’s healthy food is another man’s poison. Looking for what’s healthy at the supermarket? Skip the promises on a label, and shop for fresh foods like fruits, vegetables, dairy, meat, and fish.

 Tips to remember:
  1. Real nutrition is of fresh fruits and vegetable. Rest is just scrap.
  2. Look for truth before believing what your company is claiming.
  3. Read label at the back of packaging before buying it.
  4. Check for manufacturing and expiry date of the product. It is crucial.
  5. Look for ‘best before’ tag on your beverages.

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: